Close
11 Sari Azout – Partner at Level Ventures on The Power of Storytelling in the Digital Age

11 Sari Azout – Partner at Level Ventures on The Power of Storytelling in the Digital Age

As an advisor, investor, and entrepreneur, Sari Azout wears many hats. Early on in her career she worked as an investment banker in the consumer and retail division of Lehman Brothers. From there, she took the leap to start her own company, Bib + Tuck — a peer-to-peer apparel marketplace — which was acquired by Crossroad Trading in 2015.

Now, as a Partner at Level Ventures and Entrepreneur-in-Residence at Rokk3r Labs, Sari advises dozens of early stage companies. In this episode, Sari talks about what she looks for when choosing companies to invest in, the importance of language market fit and why storytelling is imperative to any company’s success. She also reveals the best resources to help any brand begin to craft their message.

You can Subscribe and Listen to The Mentor Files on Apple Podcasts.

(And please be sure to leave me a Rating and Review!)

The Mentor Files on Apple Podcasts

“Investing is actually highly personal and emotional, particularly in the early stage.” – Sari Azout

Show Notes:

  • How to transition from finance to retail
  • What Sari looks for in her investments
  • Why language market fit matters
  • How to know if the message you’ve crafted is good
  • What is an MTP
  • Why brands are hesitant to invest in storytelling
  • How to use data to understand and tell your story
  • The value of storytelling has increased
  • What resources there are to help you craft your message
  • Who should tell your brand’s story
  • Telling your story in person versus digitally
  • Why you’re designing for the first ten seconds

“Let’s not look at the demographics of the people that are buying from you, let’s get into their psyche.” – Sari Azout

Links Mentioned:

Facebook | Instagram | Twitter | Linkedin

“Now with the internet brands are connecting directly to customers, and that really opens a new dimension of possibilities.” – Sari Azout

 

SaveSaveSaveSave

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Close